To Transform Your Business, Do This
(innovationmanagement) When the Commission for Environmental Cooperation launched a challenge to the youth of North America,
they received hundreds of unique, green business proposals. The young
entrepreneurs competed for seed funding and came up with some truly
disruptive ideas.
Have you ever heard of recycling used plastic to form a new type of
concrete? Or what about using grocery food waste to create energy that
powers the grocery stores? These new
businesses received seed funding
and are already disrupting existing business models today.
The CEC did this by utilizing the principles of open innovation –
rather than trying to come up with ideas to reduce air emissions,
mitigate ocean acidification, etc. on their own, they opened up this
type of problem solving to their entire network – specifically youth in
this case. And that’s the way that they found truly novel solutions to
long-standing problems.
This type of open innovation is being used by more and more
businesses today. They’re either opening up ideation to their entire
workforce, or going so far as to open up ideation to the entire world.
But is it just good for new business ideas? Well, no. You can do lots of
things, and here are just a few of the ways that you could run an open
innovation challenge.
- You can ask for ideas to improve products or processes. There are always new ways to do things better, faster, or cheaper.
- You can seek solutions to problems – whether it’s finding a competitive new product idea or overcoming a long-standing regulatory limitation.
- You can track trends. Do you know what’s coming up next in your industry? Your crowd probably does. What technology are they interested in?
- You can ask for feedback on existing proposals. You probably have some ideas already, but you need to get feedback on those ideas to make them better.
- And you can ask for the next problem that needs to be solved. If you’re still not sure where to start – just ask your crowd. They always have problems they want to see you solve. After all, nobody’s perfect and asking for honest feedback on where you can improve will also mean a lot.
The real way that this will transform your organization, however, is
in shifting your culture to one of openness, transparency, and
collaboration. Where the challenges and successes are shared.
About the author
Rob Hoehn is the co-founder and CEO of IdeaScale: the largest open innovation software platform in the world.
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