11 Changes Entrepreneurs Should Make to Gain Long-Lasting Success
By YEC, FORBES
Today’s business world is
changing at a rapid pace. To be successful, you need to stay ahead of
the curve when it comes to incorporating new and exciting opportunities
and ideas into your business venture.
To develop your organization, you need to do your research on
strategies and tactics used by successful groups in your field, as well
as network, both via social media and in person. You need to recruit
strong talents, something
that's remarkably tricky at times, as well as
establish a transparent business approach.
While these methods help, they're not the only things to keep in mind. Below, 11 members of Young Entrepreneur Council talk about the approaches entrepreneurs need to consider in order to achieve long-lasting success in the modern business world. Here is what they recommend you focus on:
1. Education
Entrepreneurs must quickly
scale the startup learning curve and stay current on the best strategies
and tactics used by the most successful founders. If you wanted to
start a company 10 years ago, it was difficult to find out where to
start and how to develop an idea or business model. Now, experts have
created tons of free education content for you to leverage. - Kyle
Stoner, Abode Technologies, Inc.
2. A Strong Personal Brand
Entrepreneurs need to be
building a personal brand to establish thought leadership and display
subject matter expertise in their respective marketplace. There is no
better marketing strategy you could utilize than being a trusted advisor
to your ideal customers by educating them about how your product or
service can provide their organizations with a competitive advantage. -
Samuel Thimothy, OneIMS
3. Transparency and Intuitive Service
Business feels more human nowadays. It's not as
"behind closed doors" as it used to be. Now, we have more transparency
and opportunity for personal connections, which is a great thing.
Companies that adopt the idea of being transparent and provide their
customers what they need, before they even need it in our 24/7 world,
will succeed. - Brandon Pindulic, OpGen Media
4. Conviction in Your Vision
It is important to have conviction in your vision and in how you believe your business should
look. There is a fine line between taking advice from mentors, and
completely bending over backwards to satisfy people who think they know
your business better than you do — and it's difficult to stand up for
your own vision when you speak with people who are "older, wiser and
with more industry experience." - Christy Ai, Autodidactic I LLC
5. Networking Via Social Media
Entrepreneurs need to learn
how to network through their social networks so that they can amplify
their ability to promote things, ask for help, and get empowering
introductions that can help their business thrive. - Gregory Gopman, Photon Network
6. Networking With Peer Groups
Networking with your peer groups, not just those that
have already made it to the next level, is crucial. Networking and
reaching up is important, but reaching sideways is just as important
because you enter as a "class" of entrepreneurs working to build your practice. - Martin Ekechukwu, WHTWRKS Inc.
7. Effective Recruiting Strategies
Founders are often surprised by how much time is
spent, and wasted, on recruiting. It sounds simple, but finding good
people is hard, and hiring the wrong people can be crippling. The
challenges in recruiting are multifaceted, and there is no panacea.
Still, history shows that bringing in outside help to source candidates,
and build a systematized, skill-based evaluation program, has a strong
ROI. - Giles Ochs, Prospect Bio, Inc.
8. Customer Acquisition
One of the most important keys to success for entrepreneurs
has always been customer acquisition. In the past, customer acquisition
usually revolved around a handful of sources. Today, customers stumble
upon your brand from an unimaginable number of paths. It's more
important than ever to ask customers how they found you. Otherwise,
you'll hemorrhage time, money and talent on the wrong sources. -
Christopher Tedder, Clinger Holsters
9. Human Connection
In this modern social world we live in, it is important as a business owner to
connect with people on an individual basis, regularly. With so much
attention on the external — branding, social media, press and marketing —
it's easy to lose sight of what keeps your business going: The people
who support you. - Jessica Rosen, One Down Dog, LLC
10. The Mentality of a Leader
The shift in business — from strict, corporate
focused to flexible, employee focused — is a positive shift, but in
order to achieve success, entrepreneurs
need to have a big-picture view of company goals and a detail-oriented
focus on employees: the abundant leader mentality. Don't micromanage,
but instead give credit, extend trust, engage and meet unspoken needs. -
Sasha Rowe, Rivvly
11. Identifying Ways to Reduce Risk
A friend once shared some advice years ago that stuck
with me. While discussing risk and pursuing my dreams he said, "you
will never know till you try." Taking the first step is important for
sure, but reducing that risk is even more important. He was one of my
mentors and didn't realize that he was how I was reducing my risk. Find
successful mentors that you trust to reduce your risk today. - Charles
Nick, Third Wave Water
Young Entrepreneur Council (YEC) is an invitation-only, fee-based
organization comprised of the world's most successful entrepreneurs 40
and younger. YEC members represent nearly every industry, generate
billions of dollars in revenue each year and have created tens of
thousands of jobs. In partnership with Citi, YEC recently launched
BusinessCollective, a free virtual mentorship program.
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