How to move your business from Zero to One
“A journey of a thousand miles begins with a single step” Lao Tzu
(Startups.ie)What a relevant quotation to use in business. It has never been as
easy to make a living from what you are passionate about. But the
thought of starting can seem a thousand miles away.
Not everyone can make a living from what they enjoy, but they can be
definitely try to. It is advisable to use a stepped approach to a
starting a new business. Once your bills and other financial commitments
are covered each month by your day job you can now explore your
passion.
Here are some ways you can explore before you commit to jumping in to a new business full time.
Start small.
Starting out you don’t have to have a 100% finished business,
all you
have to do is make a start. There are a number of ways to test your
products/goods or service. Friends, family and work colleges are usually
a business’s first customers, other popular options are Local farmers
markets these are a great way to test your goods. Concentrate on one thing at a time.
So you start off sell/making/providing a good or service on a part
time basis, it is important to concentrate on just one thing at a time
and not to get ahead of yourself. Doing too much too quick can have an
over bearing effect on you. Better to do one thing well than doing ten
things bad. Once you have developed one thing well you can try the next
thing.
Make your product /service better than anything else out there.
Chances are if you have an idea; there is someone already in that
market, one way to differentiate yourself is to have a better quality
good or service. By concentrating on quality you are also establishing
your target market. EG. What is the difference between a restaurant and a
take away? Both have the same goal to sell food, Quality of service may
be the key differential.
Be willing to learn
Develop a learning mindset, if you work as an nurse and you want to
bake cakes, learn all you can about the business, if you’re a
electrician and you want to become a message therapist, do the courses.
Educate yourself and apply what you learn. Don’t be put in a career box.
If you have a real interest in something you owe it to yourself to try.
Once you have explored how viable your business can be, you can
decide whether to commit to it full time or continue on a part time
basis.
Take that first step, and see how far the journey takes you, the
knowledge you get from the experience and the people you will meet along
the way will make it worth your while.
Martin
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