Buy Time by Buying Expertise
By Dan Kennedy, Entrepreneur.com, 15-11-2013
In his book No B.S. Time Management for Entrepreneurs, business coach and consultant Dan Kennedy reveals the steps behind making the most of your frantic, time-pressured days so you can turn time into money. In this edited excerpt, the author offers compelling reasons to hire help when you need it so you can do the things you really excel at.
Often, you can do something you're not knowledgeable about or skilled at yourself. But at what cost? There's a time trade-off. That time could have been invested in some highest and best use, yielding far more in profit than the money saved by the do-it-yourself activity you are ill-prepared for.
You can get everything done by whoever is most conveniently available, who offers the cheapest price—but at what cost? Having to micro-manage an untrustworthy provider or oversee getting something attempted three times before it's done right has a time cost and, if your time has value, is a false bargain.
Or you can seek out the best available expert, pay his price or fee, and get the best advice or service, get the task done right the first time, and be free of worry, stress or battles so you can concentrate on the highest and best use of your time.
I have long sought access and support from the best provider I could find in any and every category as a means of buying time by buying expertise and reliability, and I have always been prepared to “overpay” in order to be their client, customer, or patient. I began this practice when it was a financial hardship, and I know it was more difficult then than now, when money is no longer an issue. I also know that the habit of choosing false bargains can forever prohibit you from getting to the level of successful accomplishment where money is no longer an issue!