Survey: Money Is Not Top Motivator for Entrepreneurs
Money may make the world go round, but a recent survey finds it’s not
the top reason why entrepreneurs start their own businesses.
According to a recent survey from computer-maker Dell and Manta, an
online community for small businesses, 37% of entrepreneurs rank
personal achievement as their greatest motivating factor. Meanwhile, 28%
of survey respondents cite financial stability as top motivator.
“We thought this was interesting – it’s counter to what most people
think,” says John Swanciger, CEO of Manta. Twelve percent say they are
pushed by the desire to give back to the community, while one-in-ten say
their great customers inspire them to work hard.
The Manta-Dell survey, which was centered on the concept of small
business “firsts,” also revealed interesting small-business insights
around technology, says Swanciger.
Swanciger says the Manta team was also surprised by the top technology milestones cited by small business owners.
“55% say launching their website was a big milestone, and half don’t
even have a website,” says Swanciger, who says he was surprised that
more business owners weren’t engaging with customers online.
Additionally, only 9% of business owners surveyed have introduced
smartphones and tablets into their business operations. That said,
nearly one-third say they feel mobile technology will one day have a
significant impact on their business.
Manta and Dell polled over 3,000 small business owners for the
survey. The survey questions were completed online between March 24 and
March 27, 2014.
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