9 Things You Shouldn’t Overlook When Planning Your Next Event
Business events are a great way to build relationships with potential
partners, meet investors and network. But making sure your event goes
well requires a lot of forethought and planning. There’s nothing worse
than a lousy event.
From location to food, there’s much to consider when picking the
perfect venue for your event.
We asked 9 entrepreneurs from Young
Entrepreneur Council (YEC) the following question:“What is one thing an entrepreneur should NOT overlook when scouting locations for a business event?”
Here’s what YEC community members had to say:
1. Parking
“Having great parking (inexpensive/free/easy to locate/close to the
venue/ample amount) kick-starts a positive attitude for your event. The
contrary can cause people not to come or to carry a negative attitude
into it. Small logistics like this can greatly impact the tone you set
for the rest of the event. ” ~ Darrah Brustein, Network Under 40 / Finance Whiz Kids
2. Electronic Capabilities
“Be sure that the venue has all the electronic capabilities you’ll
need for your event, such as projectors or monitors, microphones,
Internet access and sufficient lighting.” ~ Andrew Schrage, Money Crashers Personal Finance
3. A Good Location
“Like with a new restaurant, the only thing that matters is
“location, location, location.” Even if you need to pay more, host your
event in a location that’s convenient for your target attendees. The
more people who work or live in the area where your event is, the more
folks who will actually attend.” ~ Aaron Schwartz, Modify Watches
4. Alternative Transportation
“Whether you’re in a city with public transportation or one where
people drive, make sure you account for how everyone will get there,
where they’ll park (if needed) and how that will change with inclement
weather. And never underestimate the value of hiring a valet.” ~ Alexis Wolfer, TheBeautyBean.com
5. Quality Sound
“There is nothing more disturbing than not being able to hear your
speaker or having mic feedback during an event. Those scenarios are
painful for everyone. Ask lots of questions about the sound: Be sure
there are adequate speakers and find out if the event destination
provides a sound engineer or whether you need to bring your own. It’s
important for giving a presentation, a film or having music.” ~ Parker Powers, Millionaire Network
6. Post Event Activities
“The most common practice after leaving a business event is to either
continue networking over drinks or to meet someone for a meal before
you head home or back to the office. Planning a business event in the
proximity of other restaurants, bars and nightlife allows those
attending to make plans with fellow attendees or friends before or after
the event, thus making their attendance more likely.” ~ Kim Kaupe, ZinePak
7. A Strong WiFi Signal
“These days, events are as much online as they are offline. Your
attendees will be connecting with each other on social, liveblogging and
taking notes online. Many business events buckle under the weight of so
many people online at the same time. Make sure to test the event’s wifi
connection and talk to past organizers to make sure the Internet worked
for all attendees. ” ~ Laura Roeder, LKR Social Media
8. Control Over Lighting and Sound
“We host large-scale business networking events at NYC restaurants
biweekly and found that the number one stressor for attendees is dim
lights and loud music. Think about it — when you’re networking, you want
it to be well-lit and quiet. Ask a restaurant owner if you’ll have FULL
control over these avenues when hosting an evening mixer.” ~ Joe Apfelbaum, Ajax Union
9. Basic Necessities
“Nothing attracts people to an event more than food. Make sure you
have amazing food/any food at all. Restrooms are also something that
many people overlook. Make sure your business event has bathrooms
accessible to everyone at all times. There’s nothing worse than sitting
at an event and having to leave because of no bathroom facility.” ~ John Rampton, Adogy
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