This 30 Day Plan is the Secret to Disrupting Yourself
By Tom Koulopoulos, innovationexcellence
"Follow this 30-day program and you will forever look at disruption as the gateway to innovation."
Disruption is one of the least well understood aspects of innovation
and life in general. We see it as something that comes from the outside,
an unwelcome visitor that steps into our lives unannounced to rock our
world when things are going just fine. What if I told you that
disruption is not about existential factors, but that it comes
only from
inside of us? Hard to accept, right? Read on.
We are not built to like disruption. We are built to seek out and
find patterns. Any certainty is better than uncertainty. But certainty
is usually the end point in a very long path that got us to where we are
today. Looking back, it’s always clear what has succeeded and what
hasn’t. Our worldview has already changed by that point; we forget the
many obstacles that disruption created and how our habits and behaviors
changed to accommodate the disruption. When you experience disruption,
the overwhelming temptation is to be blind to how it can help you
transition into the future. Disruption is also a very personal issue. It
challenges us to our very core, because it forces us to adopt a new
worldview and a new view of our place in the world.
"We are not built to like disruption. We are built to seek out and find patterns. Any certainty is better than uncertainty."
The hardest thing to disrupt is ourselves, our frame of mind, our
perspectives and beliefs. I don’t mean that in a soft, fuzzy sort of
psychobabble way. I mean really disrupt your routine, your habits, your
patterns of behavior enough that the discomfort brings you to see the
things you see every day in a new light. Because that’s when we
innovate, when we are taken out of the context of what we know–what we
are familiar and accustomed to–to someplace where everything is
different. Because human beings are wired to find patterns, we gravitate
toward them, we like them. That dulls our senses and it stifles our
ability to innovate.
Be careful here, because I’m not saying that disruption is always an
indication that you need to leave the past behind. There are many times
when disruption is just a wake-up call to pay closer attention to what’s
really important–to help you focus. A health scare can cause you to
change bad patterns of behavior that have undermined your past. A
relationship crisis can cause us to pay attention to patterns in how we
communicated that sabotaged the relationship. In both cases, disruption
is a way to get back on track and put in place the right patterns. Those
same human behaviors are at play in our professional lives, so the same
principle applies; pay attention to disruption so that you do not
become a slave to your past.
The danger is in brushing the disruption aside and continuing
business as usual, just hoping that the storm passes. It rarely does;
just ask anyone who lived through the fatal disruption of Kodak or
Polaroid or Blockbuster or Borders.
The challenge is how to consciously architect disruption so that you
are paying attention and are constantly aware of the patterns of
behavior in yourself and your organization that undermine success.
"Here’s the good news. You can change patterns of behavior by disrupting yourself."
I’ve worked with and coached brilliant people who simply cannot see
the negative implications of their behaviors. They are so entrenched in
their patterns that they simply accept them, if they can see them at
all. Even when they are presented with bulletproof evidence of how what
they are doing is working against their best interests, they ignore it
and try to rationalize the behavior. I recall working with one founder
and CEO of a very successful billion-dollar company who insisted that
everyone in his organization should be innovating. Yet when I talked to
every single one of his direct reports, and their direct reports, they
all told me that the founder was the only one in the company with the
license to innovate and they were terrified of stepping on his toes. His
response when I told him? Let’s just say he didn’t need my services
anymore. But getting rid of me didn’t get rid of the problem.
Here’s the good news. You can change patterns of behavior by
disrupting yourself. I’ll warn you that it is not easy; in fact, it is
without exception one of the hardest things you’ll ever do. But if you
chose to do it, you can.
What I’m going to suggest is pretty radical, but it’s also amazingly
effective. If you embark on what I’m about to describe, just promise
yourself that you’ll stick to it. Otherwise, it simply won’t work. The
minimum effective dose for this prescription is a full 30 days. If you
stick with it, I guarantee it will plant the seeds of innovation deeply
within you and you will start to see yourself, the people you interact
with, and nearly every problem you encounter in an entirely new light.
Ready?
The 30 Day Plan for Disrupting Yourself
First, I want you to pick 30 inconsequential habits and 30 meaningful
behaviors. If you have trouble listing that many, then just ask close
friends and family to provide some input. Don’t get defensive about it.
Just create your lists. For example, an inconsequential habit may be
that you brush your teeth or shave with your nondominant hand. The
meaningful behavior might be that you listen to your spouse tell you
about his or her day for 30 uninterrupted minutes. Another
inconsequential habit might be that you won’t sit at the head of the
conference table when you have a meeting. A meaningful behavior might be
that you meditate each morning. Sounds simple, right? Not so fast.
Next, take those two lists and print all the items on small pieces of
paper. Put the habits into one Ziplock bag, and the behaviors into
another. On each of the next 30 days, pull one item from each bag at
random. Those are two new things you will have to do differently on that
day. Why do this randomly? Because disruption is about discomfort and
uncertainty; it’s surviving the stuff that you’re not ready for, and
then thriving despite it. Every day that passes, I want you to keep
doing differently the items you chose on the previous days of this
exercise.
“Life starts at the edge of your comfort zone.” I want to get you so far out of that zone that you have no choice but to see the world and yourself from an entirely different perspective.
Each day, be sure to keep a record of all the disrupters you’ve taken
on. This is a cumulative exercise, and that’s what makes it especially
tough. By the end of the 30 days, you will have changed 60
patterns–that’s more change than most of us consciously encounter in our
entire adult lifetime. But discomfort is the only way to change your
perspective. As the popular saying goes, “Life starts at the edge of
your comfort zone.” I want to get you so far out of that zone that you
have no choice but to see the world and yourself from an entirely
different perspective.
Week ONE
During the first week, you’ll notice that while you are experiencing
the change you will be intensely uncomfortable. “Why am I doing this
again? It would be so much easier to just stick with the way I’ve always
done it! Damn you, Koulopoulos. I cut myself again!”
Week TWO
During the second week into this exercise, you will start to notice
that you focus on the disruptive activity obsessively. It will feel as
though you are learning a new sport, because it will demand dedicated
conscious attention. It will be natural to forget to do things
differently and slide back into old behaviors, but don’t get frustrated
once you catch yourself; just move onto the new habit or behavior. This
takes constant reminders; it’s nowhere near as easy as it sounds.
The Halfway Point
You will start to notice unexpected shifts in perspective. You will
develop an awareness of how stuck you really were in old patterns and
how good the change feels. Remember, this is your list, you created it,
so it’s no surprise that somewhere deep inside your psyche you knew
these things needed to change.
Week THREE
By the third week, you will have not only changed some pretty
significant behaviors but you will also start to realize how powerful
your ability to alter your habits and behaviors really is, and how you
had left such change to chance and circumstance rather than take on the
responsibility yourself. People close to you will notice the change as
well. You’ll appear more positive and more deliberate in your actions.
But you’ll also develop a sensitivity to the patterns of habit and
behavior in others. And you’ll be amazed at how stuck they are. Your
objective is to keep focusing on yourself, but just the sensitivity to
this in others will be enough to help you better understand and work
with them.
Week FOUR
By the time you’re into the fourth week and ready to end the
exercise, you’ll have developed an incredible radar with which to see
other patterns, habits, and behaviors in yourself that you can change.
Some of the new habits and behaviors will stick; they’ll work for you,
and they’ll act as reminders of how much power you have to make
conscious choices to disrupt your patterns, and you will be looking for
other patterns that you can also disrupt.
Trust me, after this exercise, you will never look at yourself or
disruption in the same way again. You will view it as an ally and
embrace your awareness of it as an opportunity to get closer to your
personal and professional objectives, because you will have accepted
that the choice to change, to innovate, to break free of the patterns
that hold you back is always yours to make.
This article was originally published on Inc.
Tom Koulopoulos is the author of 10 books and founder of the Delphi Group, a 25-year-old Boston-based think tank and a past Inc. 500 company that focuses on innovation and the future of business.
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