How to Put Your Value Proposition to Work
By Michael Zipursky , consultingsuccess It’s Michael Zipursky from ConsultingSuccess.com. Hope you’re having a wonderful day. My clients hear me use the phrase, “Imperfect action,” quite often. It’s something that I say a lot, because I’m a big believer in it, and I’ve seen firsthand in my business and in so many client businesses, the profound positive impact that it can. So, let me share with you how I view imperfect action when it comes to the magnetic message. The magnetic message is really your marketing message. It’s your value proposition, your USP, your unique selling proposition. It’s the statement that you use that is really