Small businesses: the importance of knowing your market
By James Caan Guardian Professional , 11-06-2014 Entrepreneurs often ignore the need for market research, but knowing that your product is commercially viable is the difference between a successful business and a hobby. Market research can be essential in building a successful business. So you've had a lightbulb moment and come up with a business idea. Now you need to ask yourself a simple question: "'Will my idea work?"