Innovation is not always nice to have. Unless you play-to-win!
Because of today’s business hype for innovation we encounter
situations where there can be too much of a good thing going on and
successful companies tend to be aware of this potential pitfall. As much
as a complete lack of innovation will lead to failure in an
organization, left unmanaged, too many innovative ideas can cloud the
judgement on which ideas are truly great. Innovation management
therefore is crucial in the success of any organisation.
Professor Everett Rogers, communications and journalism expert at
the University of New Mexico, gives the classic definition of what
characterizes an innovation in a book entitled ‘Diffusions of
Innovations’. He argues that anything claiming to be innovative must
first be relevant in its spread and impact on society. Put it another
way, whom will benefit from it really? Take the example of the metric
system: there has always been resistance to certain innovations like
this one. As we already know not everybody around the world is using
this system of measurement although for others it is the long ago
accepted norm.So what could make us choose a certain innovation? It could be that we choose the ideas that feel just about right for our needs. But that doesn’t necessarily mean that we can translate the same innovation to any group or market, or that implementing that idea will have the same positive effect everywhere. If you would have just invented the metric system how would you pitch it to a venture capitalist and would you even bother?>>>
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