Entrepreneurship is about a dream and steps to fulfil it, says Curro CEO
Curro Holdings CEO, Dr Chris van der Merwe |
For a successful entrepreneur, passion comes before the
money. Aspiring entrepreneurs should not allow thoughts about business
to remain a dream, but go out and take the first step to fulfil that
dream.
This was the key message by Curro Holdings CEO, Dr Chris van der
Merwe, at the recent opening on the Stellenbosch University campus of
this year’s
Young Minds Entrepreneurship Programme, presented annually
by the Centre for Entrepreneurship at USB Executive Development
(USB-ED).
Dr Van der Merwe is a well-known educationalist and entrepreneur who
started the successful Curro independent school group in 1998 with 28
learners in the vestry of a church in Durbanville, South Africa.
As guest speaker, Dr Van der Merwe said an entrepreneur is someone
that is looking for freedom, has the confidence and someone that wants
to do something for him or herself. “To fulfil a dream, one has to take
it one day at a time. The most important thing is to take the first
step. That will show what the second step should be.”
“Also remember the history of the country. While the product and
service offered must be of the highest quality, it must be affordable. A
profit must be made, but do not exceed limits. There must be fair value
for money. To be a successful entrepreneur one must also have a
competitive advantage. To achieve this, one should look carefully at why
people are prepared to buy a product or service and make adjustments if
necessary.
“Aspiring entrepreneurs should decide on what they want to do and
achieve in life, and then make sure to become a master in that they want
to do. Once a master, make sure there is a market for the product or
service and be realistic about what can be achieved.
“The vision and company strategy must be as simple as possible to communicate, so that everybody can understand it.
“Remember that nothing in life begins ‘big’. To make it big, one
should keep to a dream. A dream should be written on a piece of paper to
look at, and to remind you of it. Do not just sing about it in the
shower, otherwise it will fade away. Entrepreneurs should dream big and
not think that big things are not for them.
“Hang on to a dream, even when there are setbacks. Research has shown
that the well-known business leaders in the world have accomplished
success by hanging on to a dream. Success takes time.”
Dr Van der Merwe said that in the entrepreneurial world it is
accepted that talent alone is not enough to be successful. More
attributes are needed like faith, enthusiasm, initiative, focus,
physical exercise, perseverance, an inquiring mind, character,
relationships, responsibility and confidence.
“Talent does not mean anything without that important first step to
accomplish something. Success with the first step energises one to go on
to the next,” Dr Van der Merwe said.
Source: http://www.howwemadeitinafrica.com/entrepreneurship-is-about-a-dream-and-steps-to-fulfil-it-says-curro-ceo/53526/
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