7 Lessons for Aspiring Entrepreneurs
By Sam Hurley, startupnation.com
Thinking of quitting your job to chase your dreams of entrepreneurship? It’s often a quandary for many young professionals who hold such aspirations. Weighing the pros and cons of self-employment seems an endless process and letting go of that “guaranteed” salary is a tough decision for many aspiring entrepreneurs.
Thinking of quitting your job to chase your dreams of entrepreneurship? It’s often a quandary for many young professionals who hold such aspirations. Weighing the pros and cons of self-employment seems an endless process and letting go of that “guaranteed” salary is a tough decision for many aspiring entrepreneurs.
In fact, it’s most likely one of
the biggest decisions
you will ever make!
Just four weeks ago after recently
turning 28, I made that very decision to launch my own digital marketing
consultancy: OPTIM-EYEZ. Now I want to help others do the same.
The time has to be right for you and you need to be
more than 80 percent confident it will work.
Why not less than 80 percent?
You need self-belief, but also a fine balance between
this and pragmatic perception.
Why not 100 percent?
Well, that is not pragmatic. It’s pretty unrealistic.
If you are 100 percent sure of success, this life will 100 percent not suit
you.
With such a mindset, you are not suitably prepared for
rejection, setbacks and failure. This is nothing less than dangerous when
venturing into life as an entrepreneur.
Prepare for the worst, drive
yourself to be the best.
Below are my top seven most important lessons derived
from my entrepreneurial journey so far:
Time is precious
In the past, I never really gave time a second thought
because I had
plenty of it. Now, those days
are long gone and I savor every spare second I manage to find!
Believe me when I say you must make the most of your
time. Before starting out, plan well ahead and try to get everything in place
before actually making the leap. You will be glad you took these steps later
on.
Ensure you own a slick, content-filled website which
is exhaustively tested, user-friendly and optimized. My website still isn’t
live but I invested extensive time into generating leads
through my social media channels. That said, I still wish I had a website built
and ready to go right now…
Get your house in order before you leave employment:
structure your communication channels and collateral. Think about your business
phone number, diverts, voicemail, email signature, business cards, document
templates and trademarks. The list really is endless!
Next, you have accountancy tasks to organize such as
your business bank account, a reliable accountant, software, business
insurances (yes, multiple!) and many other time-heavy tasks like networking and
relationship building, all before you’ve even started operating.
Ensure you have meticulously planned all of the above
before handing in your notice, no matter how tired you are after finishing
“normal” work each day. You simply won’t get the time to do so when you’re out
on your own!
Relationships are critical
I cannot emphasize this enough. Surround yourself with
those who inspire you, those who can bring you on and invest time in you as
mentors.
These people are the gatekeepers to another world. A
world of success and compounded relationships you could never imagine as
reality… until it happens.
If you build relations instead of hard selling your
product or service, you won’t ever need a salesman!
I have always been a people person, which has been a
key factor in my success. I love to learn and engage. I’m never afraid to ask
questions, either.
Always ask questions
“A person’s
intelligence can be measured by the questions they ask, not by the statements
they make.”
Don’t try to be the brightest spark in the room if
you’re not. Learn from those who hold greater knowledge to enhance your own
abilities.
Don’t get blinded by the dream
It is damn hard work to “make it.” We often get
drip-fed glamorous stories of entrepreneur lifestyles by the media, filled to
the brim with white sandy beaches, fast cars and flash houses.
Do you think these people got to where they are by
chance? Ninety five percent of the time, no they didn’t.
Unless you inherited millions, be prepared to graft.
If the thought of working extremely hard for many years makes you shudder (as
your social life diminishes before your eyes), this life really isn’t for you!
Love what you do
Are you hungry for a quick buck? If you have dollar
signs in your eyeballs but don’t have a passion for your business, is it worth
it? Are you really going to provide the best service for your customers?
In the past, I’ve taken on huge jobs which I later
regretted because I just didn’t have the time or energy to carry them out in a
100 percent effective manner. This leads to more fatigue and unnecessary
stress. Be true to yourself (and others) at all times.
Prepare for pitfalls
Life as an entrepreneur isn’t always peachy. Yes, you
can become very successful, but for every entrepreneur’s success, you can
pretty much guarantee at least one, two or 20 failures before they hit the
jackpot!
When bad times approach, roll with it. Stay strong and
believe in yourself. You will get through and you will turn things around if
you really want to. Perseverance is a necessary trait.
Spend time with loved ones
Busy 24/7? For the first 12 months you may well be
(and this is excusable). But keep this up into year two onward and you’ll
not only unsettle those around you, but exhaust yourself to the point where you
simply can’t be productive. Make time for your loved ones and stick to it.
Commentaires
Enregistrer un commentaire