Ms. Rebecca Knight, freelance journalist in Boston and lecturer at Wesleyan University, USA gives some practical advices on how to get people on board to support a new idea or project. In the author’s opinion an idea has the potential to become a successful one if it offers a solution as clear and specific as possible to a targeted problem. Once this has been defined, it is fundamental to pitch the new project to potential customersby tailoring the presentation to the audience and most importantly, by getting a feedback from them. The project could also be presented in informal ways to colleagues or potentially interested people always keeping in mind that it is fundamental to take their feedback into high consideration and incorporate it in the new initiative. A trial run is also usually more than welcome as it reduces the perceived risk and gives the chance to test out the idea.
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