5 Tips To Start A Business With No Capital
Most entrepreneurs who have great business ideas tend to put their dreams on hold for lack of capital, assuming that they cannot launch their idea without major funding.
But entrepreneurs are beginning to realize
that capital can be as much of a headache as it is a blessing. That's
because when you take out a loan for a new business in which
you are
already dealing with a multitude of uncertainties, the one certainty
you'll have to have is paying back your loan. Perhaps in response to
this realization and a changing business landscape, there's a new breed
of entrepreneur emerging. Zero capitol startups are beginning to take
the place of traditionally heavily leveraged, debt ridden startups, and
they're proving that the future of business belongs to those who can do
more with less. "If you start a business and you take out a loan you're a moron."
-Mark Cuban
If
you have a great idea but very little money, don't stop there. As with
any startup, there will be incredibly long days with little or no sleep,
and you will probably experience a whole new level of stress. The
bottom line is that, small businesses don't fail for lack of capital
they fail for lack of effort. So, if you want it bad enough, and you
work hard enough, you're going to make it.
Here are eight tips that can help you get your idea off the ground with limited funds.
1. Choose an area you're knowledgeable in.
Starting
a business in an area you are completely unfamiliar with can be a
recipe for disaster. So instead of venturing into uncharted territory,
build your business around a field in which you are knowledgeable. You
are your businesses greatest asset and the more you can rely on yourself
the better. When your business is built around your own personal
expertise, passion, and past experience you can eliminate consultants
and outside assistance that can end up costing a fortune.
2. Shout it from the rooftop.
Don't
be shy. Tell everyone you know about your new business. Announce your
presence to the world by taking advantage of email and social-media.
While you shouldn't rely totally on friends and family, they can help
you spread the word, but from there, it's in your hands. Never in human
history has it been easier to gather attention and interest for a great
idea. Social media, email, you-tube and, yes, word-of-mouth are the
fastest way to engage fans with your business and where there's
engagement, there's money.
3. Keep it lean.
You're going
to have a lot of expenses, both large and small, that are unavoidable.
But you can make a conscious effort to avoid overspending. The small
things add up and company lunches, doughnuts, and coffee runs can become
substantial expenses. Even business cards can easily run over $500 for
the latest, greatest style. The key is to be frugal and look for deals.
Doing so can be the difference between success and failure.
4. Don’t fall into the credit card debt trap.
Many
successful entrepreneurs talk about using credit cards to get their
businesses off the ground. But, as with most things, there are two ways
to use credit when starting a business: the smart way and the
not-so-smart way. New equipment and technology like computers and
software can quickly add up. Instead of purchasing everything at once
and charging it to your credit card, use your company’s revenue to
finance your expenses. That way you stay responsible. The stress that
comes from debt can really decrease the chances of having a successful
business. Eliminate that burden by only spending what you take in.
5. Build up sweat equity.
You're
going to have to hustle to make it work. It's not uncommon for many
founders to work around the clock, handling every aspect of their
business. This might mean cold calling, dealing with customers, handling
billing and accounting, and basically every other part of the business.
It's easy to get frustrated or worn out, but keep in mind that you are
building a brand and every bit of work you put in, increases the value
of your business.
Thanks for reading!
Adam Buschbacher is the Founder of SuccessFastlane.com Follow him on twitter @A_Buschbacher
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