Things you Can Do to Be Taken Seriously as a Young Entrepreneur
By Caron_Beesley, Community Moderator, SBA.GOV, April 25, 2013
Are
you a teenager or in your early 20s? Do you have a great business idea? Perhaps
you’re already making headway towards starting your own business.
But
how do you get others to believe in you and your business idea?
Here
are eight surefire ways that you can be taken seriously as a young
entrepreneur:
1. Have a Plan
Having
a plan means knowing where you want to be and what steps you are going to take
to get there. If you can’t communicate this to investors, vendors, distributors,
employees, and so on, you will never be taken seriously.
Case
in point – SBA Young Entrepreneur of the Year in 2011 – Mollie Breault-Binaghi.
Now in her mid-20s, Mollie owns two successful graphic design and printing
businesses in Vermont. With input from her boyfriend and her family, she spent
considerable time working out the details of a business plan. “When you’re going to be investing not only money but
your time, you need to invest an equal amount of energy laying it out on paper
before you jump in,” Mollie said. (Read more about
Mollie’s story here).
Not
sure where to start with your business plan? Check out SBA’s online Build your Business Plan
tool—a step-by-step guide to help you get started. Save your plan as a PDF file
and update it at any time.
2. Be Serious About Your Passion
While
Mollie’s advice for other young entrepreneurs is simple: “Plan!” she also added: “And you have to be passionate about it. Otherwise it’s
not worth doing. Owning your own business is not easy and it’s not going to
make you rich quick. You’re going to be in it for the long haul, so it’s got to
be something you love.”
It’s
inevitable that you are going to come across people who are going to try and
talk you out of your idea—put your ear muffs on and stand your ground. Be proud
of your idea, innovation, or business and be ready to showcase what you’ve done
to get this far and what your plans are for the next step.
A
few sure fire ways to demonstrate your commitment include:
- Work at it – Be prepared to put the
hours and weekends into your business.
- Educate yourself and take educated risks! – Take advantage of free or
low-cost business start-up workshops from your local business incubator, Small Business Development Center, Women’s
Business Centers and more. Check out free online courses such
as those offered by SBA in the Learning Center on this site. Learn about your industry but also what it takes to be a
successful business leader/marketer/planner, and so on.
- Stick at it through adversity – Nothing
says commitment better than sticking with something even when you feel
like throwing in the towel.
- Identify what went wrong and learn from it.
3. Find a Mentor
Many
young entrepreneurs struggle to succeed because they don’t have a mentor.
Whether it’s a former boss, someone in your business network, or family friend,
find a mentor who has experience in your field and has walked in your shoes
before. Not only can a mentor provide valuable advice, they can also give you
access to contacts, resources, and events that you might not otherwise have
access to. If you can’t pinpoint a mentor, check out SCORE – a network of over
13,000 volunteer business mentors who have helped over 10,000 Americans start
and grow their businesses.
4. Surround Yourself With the Right People
Just
as it’s important to have a mentor, it’s also important to work on being around
the right people – as much as you can. Surround yourself with the kind of people
who are living the life you want to live or exemplify – they will challenge you
and probably tell you things you don’t want to hear, but they’ll also tell you
the things you have to hear. Look to entrepreneurial groups, experts in your
industry, college professors – those who are respected in your industry or
community.
5. Put Yourself in Environments That Will Allow You to
Grow
Just
as surrounding yourself with the right people will challenge your way of
thinking, push yourself to seek out new possibilities beyond your comfort zone.
As a series of young entrepreneurs explain this “Advice for Young Entrepreneurs”
video from PHP Associates: “Putting
yourself in an environment that causes you to be against the wall and maybe is
a little uncomfortable, but being around it enough times you start to own it
and you start to get a little bit more belief, in increments, in yourself and
all that adds up to where you’re comfortable in your own shoes…”
6. Don’t Be Flash with Cash!
One
of the surest ways to show you are serious about your business idea is to
demonstrate that you can manage your cash and keep it flowing. Look for ways to
keep costs low. Consider working part-time when you launch your company; this
will help you build your business with less risk and provide you with a steady
cash flow from another source. Once you’ve established a base, then transition
to full-time business ownership.
You
should also utilize technology and the resources around you to keep costs low –
think of using garage space to store inventory instead of paying for a
warehouse, or use social media to make the most of low-cost marketing.
7. Need Financing? – Do Your Homework
Securing
financing as a young entrepreneur can be particularly challenging. Without a
credit history or career history, finding someone who will entrust their money
to you isn’t going to be easy. But with a solid business plan and commitment to
success, investors are out there ready to take you seriously. Here are just
some of the options that young entrepreneurs can explore:
8. Look Like a Pro
It
goes without saying, or does it? Try to look like you are serious about what
you are doing. Whether you are meeting customers, potential partners, mentors
or investors – clean up your act. No, you don’t need to wear a suit all the
time, but dress appropriately. “Remember,
you might need to overcome some preconceived ideas about what teenagers are
like, so be sure your looks and your language reflect the fact that you're
serious about your business,” advises Young
Enterpreneur’s, Adam Toren. “When communicating through email, use spell check and
keep slang and abbreviations to minimum. If you're polite, professional and
knowledgeable, your potential customers are sure to take you seriously.”
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