Creativity: Why it's better to turn your problems into goals
By Jeffrey Baumgartner, Innovation Tools,Published on 8/29/2012
If
you stop and think about it, people more often use creativity to find a
means of achieving a goal rather than solve a problem. A book author
does not see herself as bearing the problem of having written
insufficient books, rather, she has the goal of writing another book. A
business may not lack products, but management may feel it should
develop an exciting new product to liven up its line.
Moreover, any problem can be reiterated as a goal. Sales are down? Your goal, then, would be to increase sales. Your production line is inefficient? Then you want to improve the efficiency of your production line.
More details >>>
If
you stop and think about it, people more often use creativity to find a
means of achieving a goal rather than solve a problem. A book author
does not see herself as bearing the problem of having written
insufficient books, rather, she has the goal of writing another book. A
business may not lack products, but management may feel it should
develop an exciting new product to liven up its line.Moreover, any problem can be reiterated as a goal. Sales are down? Your goal, then, would be to increase sales. Your production line is inefficient? Then you want to improve the efficiency of your production line.
More details >>>
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