In some cases executives and entrepreneurs are not totally conscious of what their business model actually is. If the way in which a company makes money and offers value to consumers is not completely explicit, the business is likely to be overtaken quickly. According to the article, it is essential to get clear on the business model - and perhaps to reinvent it. Your business model does not have to be necessary new,but as long as the idea is new in your industry or sphere, it might be the ticket to your company's future success.
Read the complete article here.Source: INSME